Feb 2013

Hello Everyone,

Our on-device mobile measurement data of devices in the Apple family shows that despite having access to the same apps, the users have mapped specific activities to specific devices. Users show higher engagement with browser, games and video on tablets. Communication driven activities like Messaging and Emails have higher usage on SmartPhones. Whereas music which is core to the iPod remains high on iPod Touch.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin
doug@informatemi.com

For US SmartPhone Metrics, visit: www.smartmobi.us

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