Feb 2014

The phenomenal adoption of Facebook transcends geographical, political or gender barriers. It is a topic in the news almost everyday and the service has redefined mass media. Like all success stories, it has had its share of discussions on user base, shifting user profiles, revenues generated etc.

On February 4th , Facebook celebrated its 10th birthday and while it started out as an online service for personal computers, today a significant number of users also access it on their mobile devices. Our ODM data shows that it is amongst the most popular activities on Android based SmartPhone across markets.

Our data also reveals that the APAC markets of Thailand, Malaysia and Philippines have a strong FB user base. In the US it shows a steady growth over the last 10 months while markets like India and Indonesia still have room for growth.

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