Mobile Payment apps are providing Smartphone users a gateway to transact ‘on-the-go’. A report from Gartner suggests that the category should touch the $720 Bn mark by 2017 from last year's $235 Bn.
A look at the figures amongst our Android panel in the US reveals that the category is indeed catching up on popularity. The reach for mobile payment apps has been on the rise over last six months. Almost half of the SmartPhone users currently access these apps on their devices with 35-40 year olds being the prominent users.
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