Aug 2013

When it comes to the most used apps on Android, Amazon and eBay both fall among the Top 20 apps, but who’s leading?

Our on-device measurement data is able to provide an understanding of the reach, usage and user profile of the top Mobile Shopping apps available on the Android platform. The data reveals that Amazon app fetches higher reach whereas eBay app derives higher engagement (in terms of the average time spent on the application). Both Amazon and eBay show higher usage among females. The young adults (25 – 34 yrs) form the biggest audience for both apps, however the average eBay user is slightly older than the Amazon user.

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