A couple of days back, Facebook Messenger rolled out its Video calling facility. This feature marks Facebook’s entry to the world of video chat, which is gaining popularity day by day. With this move, Facebook Messenger is competing with Google’s Hangouts and Microsoft’s Skype which have been ruling this space for a long time. How much of an impact this new feature will have on the usage of Facebook messenger only time can tell. Till then, let us look at the penetration figures of the app for the last one year and who are the users of this app.
Our on device measurement data reveals that the reach of Facebook Messenger has doubled in the last year. From 25% in April 2014, it has a reach of 48% in March ’15. Proportion of female users is higher than males. Age group wise, around 50% of the users are more than 35 years old.