So Facebook didn’t come up with a “Facebook Phone” but instead launched “Facebook Home”. Should it matter to Google?
Firstly, Facebook has a much higher engagement (duration and sessions) with its user base than any single Google property and is neck to neck with Google at an aggregated brand level. With the new home screen where Facebook will be ‘ON’ 24x7, engagement with Facebook is expected to increase exponentially. What else will Facebook achieve? a) Make the mundane home screen a potential advertising avenue (controversial, no doubt but think about the impact). b) Get to promote their own products – Facebook Places, Graph Search etc.
“Facebook Home” debuted on Google Play last Friday on 12 April. Next week we’ll analyze what the first week installs are looking like, so watch this space.