As per online reports, now mobile accounts for as much as 1/3rd of all global e-commerce transactions. With m-commerce expected to take over e-commerce in the coming years, brands and merchants now are leveraging on discounts/coupons big time. This enables them to not only rope in new consumers but also help retain existing users.
In our weekly doze of InfoFlash, we decided to look at the usage of Mobile Coupons category amongst our panelists across various geographies. US emerges to be most evolved out of all in terms of penetration, while Thailand and US enjoy highest engagement. It would be interesting to see how this genre advances in the days to come.