Apr 2013

Hello Everyone,

Amidst the speculation of Google buying over WhatsApp, we decided to look at how users spend time on Instant messenger or Chat apps during the day.

Our on-device mobile measurement data reveals that out of the top 4 IM services on mobile in the US, WhatsApp’s usage remains consistent across the day (showing a lift during afternoons and surprisingly not even dipping during the graveyard shift). GTalk shows a marked increase in usage during afternoons. Skype and Facebook Messenger are used most during evenings and night time.

To receive more interesting information like this or request a consultation for your mobile intelligence needs, contact

Doug Goodwin
doug@informatemi.com

For US SmartPhone Metrics, visit: www.smartmobi.us

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