Globally, use of social media has exploded big way in the last decade and there is no slowing down in the way how it has become an integral part of our daily lives. The addiction of ‘sharing’ and ‘posting’ everything via social media tools has resulted in a tremendous growth of social media industry. Today, not only websites, but apps have also emerged as one of the major mediums through which users are socially active.
In our this week’s InfoFlash, we decided to look at the penetration of different social media apps by age amongst our panelists from the US. Our data reveals that Facebook, in spite of being the oldest player of the lot, still rules the social media usage in the region. Facebook Messenger, Instagram, Snapchat and Kik Messenger enjoy a relatively higher Reach amongst youth while Google + is most popular amongst 35+ year olds.