The much awaited WhatsApp calling was finally made available to all its users a couple of days back. With this update, WhatsApp Messenger has joined its competitors in providing calling facility via app. While WhatsApp already enjoys the numero uno position across key markets, this new feature is expected to spur the usage further. How much of an impact this added feature will have only time can tell. Till then let us look at what is the current usage of WhatsApp Messenger across markets.
Our on device measurement data reveals that in most of the markets, every 9 out of 10 users access WhatsApp Messenger on their smartphones. Android users in India, Malaysia and the LATAM markets spend more than ½ hour per day on this app. WhatsApp Messenger has the lowest reach in US and Philippines.