LEADERSHIP TEAM
Kedar Sohoni, President

Kedar is the President and founder of Informate Mobile Intelligence. He is one of the co-founders of Cross-Tab. Kedar is a mobile metering technology evangelist. Kedar oversees the entire business and operations of Informate. An IIT-Bombay and IIM-Lucknow alumni, he has also worked for Nestle and Business Consulting Group (BCG) in the past. Kedar has been an active member of business forums like Mobile Entertainment Forum and IAMAI.

GK, Global Business Development

GK is a technology entrepreneur with over 20 years of professional experience in co-founding and running start up & early stage venture funded companies in India and China. He incubates or advises ventures in multimodal content delivery platforms, mobile education, local language services for mobile, interactive and mobile gaming, Mobile Internet Applications, Mobile VAS and related business / technologies. GK is responsible for Business Development for Informate for APAC MEA region.

Prashant Bhatt, CFO

Prashant leads the Finance & Accounts functions at Cross-Tab and its subsidiary companies, including Informate. He is a Chartered Accountant with 15+ years of work experience. Prior to Cross-Tab, Prashant was CFO at Fractal Analytics. He has also worked in senior positions with companies like Garware-Wall Ropes, Arvind Brands, Goldmohur Foods & Feeds, and Godrej Agrovet.

Pankaj Bengani, CTO

Pankaj Bengani is the Chief Technology Officer at Informate Mobile Intelligence. He is an information junkie who loves to tinker with new technologies and believes technology has the solution to all problems (almost).

He is responsible for research, development and implementation all things tech @ Informate

Vinay Srikanth, Lead - Projects and Client Services

Vinay manages the client services and project management team at Informate. He has been with the Cross-Tab group for over 11 years. His cross-functional experience within market research operations started from data analysis/survey scripting at the start of his career to managing small/mid-size teams to engaging with clients on end to end operations.

Bimal Pradhan– Lead Research

Bimal leads the research team and is responsible for India and the Middle East markets. He has over 9 years of Market research industry experience with the last 5 years at Informate. In his previous stint at Synovate (now part of IPSOS) he was part of the Brand and Media research and worked extensively on Brand tracks and on Cross Media studies. A Horticulture graduate by qualifications found his true calling in Market Research when he first visited Mumbai a decade ago.He is also an adventure enthusiast, a biker, an avid UFC follower and currently on the Hatha Yoga path.

BOARD OF DIRECTORS
Dr. Kumar Mehta, Global CEO,
Cross - Tab Group

Prior to joining Blueocean Market Intelligence, Kumar spent over 13 years at Microsoft in a variety of leadership roles in Market Research, Competitive Intelligence, Corporate Alliances, Business Management, Strategy and Finance. As one of the earliest market researchers within the software industry, he has helped shape how research is conducted within the technology marketplace. He was one of the first individuals in the world to study the impact of the Internet on consumers and businesses and collaborated on some of the largest groundbreaking research studies on the evolution of the Internet. Over his career, Kumar has directed over a quarter billion dollars of market intelligence, and research. He is passionate about the role market intelligence can play in shaping businesses and has spoken frequently about market research transformation at a number of events. His goal is to have Blueocean Market Intelligence help shape how market intelligence and intelligent marketing is conducted in tomorrow’s increasingly competitive and increasingly flat world. Kumar has a Ph.D. in Pharmaceutical Socioeconomics from the University of Iowa and is based in Seattle.

Ashwin Mittal

Ashwin leads the market intelligence and analytics service sectors of Blueocean Market Intelligence, as well as the marketing services outsourcing business of Cross-Tab. A serial entrepreneur, he led the Mittal Group’s investment into Cross-Tab and subsequently joined the company’s Board and Management Team. Ashwin has deep expertise in knowledge process management and structuring client engagements for success. Prior to joining Blueocean Market Intelligence, he spent time in the corporate treasury at Reliance Industries in Mumbai and in a strategic consulting role with Cap Gemini Ernst & Young in New York. He received the “Star Entrepreneur" award at the India International Innovation Summit in January 2009. Ashwin has a Bachelors and Masters degree in Commerce, is a qualified Chartered Accountant, and holds a Master of Business Administration from the Anderson School at UCLA and London Business School.

Praveen Gupta

Praveen is a co-founder of Cross-Tab and was leading the corporate research services team based out of Bangalore till April 2011. He is now the founder of an exciting new Internet start-up.

Praveen is a Board Member of the Entrepreneurs Organization’s Bangalore chapter and a speaker in the management academic circuit.

Praveen has a Bachelors and a Masters degree from BITS, Pilani and a PGDM from IIM, Lucknow.

Kedar Sohoni, President

Kedar is the President and founder of Informate Mobile Intelligence. He is one of the co-founders of Cross-Tab. Kedar is a mobile metering technology evangelist. Kedar oversees the entire business and operations of Informate. An IIT-Bombay and IIM-Lucknow alumni, he has also worked for Nestle and Business Consulting Group (BCG) in the past. Kedar has been an active member of business forums like Mobile Entertainment Forum and IAMAI.

Ruchika Gupta

Ruchika is the President of Borderless Access Panels, a Cross-Tab subsidiary managing the highest quality proprietary panels in the fast growing BRIC markets. Ruchika has several years of work experience in advertising and marketing. She has worked with JWT, 3M, and EuroRSCG. Ruchika has done her Masters in Management Science from BITS, Pilani.

Ruchika is one of the co-founders of Cross-Tab.