Kedar is the President and founder of Informate Mobile Intelligence. He is one of the co-founders of Cross-Tab. Kedar is a mobile metering technology evangelist. Kedar oversees the entire business and operations of Informate. An IIT-Bombay and IIM-Lucknow alumni, he has also worked for Nestle and Business Consulting Group (BCG) in the past. Kedar has been an active member of business forums like Mobile Entertainment Forum and IAMAI.