In the last couple of years, digital video consumption has grown leaps and bound globally. A recent report from eMarketer reveals that 2016 would be a benchmark year for digital video usage with more than half of the US population expected to watch TV shows online at least once a month. Another report projects online video consumption to spur data traffic on Smartphones by 50% in the next couple of years. Considering the increase in Smartphone subscriptions globally and the availability of 4G/LTE connections, these projections don’t seem to be far-fetched.
A look at our this week’s InfoFlash highlights how engaged users across markets are on streaming video content on their Smartphones. Our ODM data reveals that watching videos online is most prominent amongst users from the US. Thailand and Brazil follow next while India, Malaysia, Indonesia and South Africa are least engaged.