Will Skype’s Recently Launched Group Video Calling Feature Lift Its Reach?

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Early this month Skype announced launch of its free of cost group calling facility on smartphones across all platforms. As per various online reports, players like Snapchat, Facebook Messenger and WhatsApp are also exploring several additional features to command more user attention. With so much happening in and around OTT chat & VOIP services, it would be interesting to see if this additional feature from Skype helps them increase penetration and gain more users.

In this week’s edition of Infoflash, we decided to have a look at Skype across various markets. As per our On-Device-Meter data, Skype is most popular in Philippines followed by Australia and South Africa. In the US, 1 out of every 10 users uses Skype services.

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