Will the tech-transformation feature help PayPal app to further strengthen its position in the US?

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Worldwide mobile payment apps gained popularity for its convenience of making transactions on go. Factors such as reliability, network speed, security of online transactions were the major concerns at initial level. However, with time the mobile payment app providers have perfected these issues with addition of valuable features to establish momentum in the market. Likewise, PayPal, one of the frontrunner in this category, recently declared to reintroduce Near Field Communication (NFC) technology sometime in the middle of 2016 to add more ease in consumer experience. This tap-and-pay technology to pay bills at checkout register of stores is becoming more popular among shoppers.

Since PayPal leads the mobile payment app usage in the US, in this week’s InfoFlash, we decided to look at the demographic penetration of the app. Our ODM data reveals that close to one-fifth of the total Android Smartphone users in the country access the app on their phones. Age wise, Reach is relatively higher amongst 25 to 35 year olds while no significance variance is seen in the penetration figures across gender.

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Penetration for Mobile Coupon apps highest amongst 25-35 year olds & Females

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Since it is the digital age, more and more people these days are going the mobile friendly way when it comes to using coupons. Smartphone users from the US are using their smart devices more while they are shopping and as a result, mobile coupon usage is growing. With just a few taps, people today can save money versus the old way where they would have to give the printed coupon to the cashier and hold up the line in process. As per a recent report, the number of users who used at least one mobile coupon in 2015 grew by 18%. These figures are expected to grow further considering the ease in the usage of mobile coupons.

Our this week’s InfoFlash reveals that in US, one out of every two Smartphone user access at least one mobile coupon app on his/her phone. A comparison across demographics reveal that the category Reach is highest amongst users aged 25-35 year olds and Females. Ibotta and Shopkick are the most popular apps accessed.

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Social Networking Apps or Chat Apps – What’s Your Pick?

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We live in the world of apps, you name any brand or service and you multiple apps available in the App Store. Available today are apps for almost every service or need and the list is never ending. However, the two widely popular app genres that attracts users spanning all the demographics – age, gender, geographies are Social Networking apps and Chat & VoIP apps.

Both these app genres over past few years have managed to attract users and keep them glued to their phones. With this as a background, we have put together a multi country snapshot to understand which genre amongst the two is more popular in terms of attracting a heavier usage.

Our ODM data shows that in most of the markets, Chat & VoIP shows higher engagement. However, in markets such as US, Algeria, Philippines and Australia, Social Networking apps dominate the usage.

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Smartphone users from the US most engaged on Streaming Video content

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In the last couple of years, digital video consumption has grown leaps and bound globally. A recent report from eMarketer reveals that 2016 would be a benchmark year for digital video usage with more than half of the US population expected to watch TV shows online at least once a month. Another report projects online video consumption to spur data traffic on Smartphones by 50% in the next couple of years. Considering the increase in Smartphone subscriptions globally and the availability of 4G/LTE connections, these projections don’t seem to be far-fetched.

A look at our this week’s InfoFlash highlights how engaged users across markets are on streaming video content on their Smartphones. Our ODM data reveals that watching videos online is most prominent amongst users from the US. Thailand and Brazil follow next while India, Malaysia, Indonesia and South Africa are least engaged.

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