Google Play Store, Google Search and Facebook apps ruled Smartphones in 2015

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The smartphones now a days act as a focal point for significant facets of everyday life, be it either connecting with friends & family or on-the-move entertainment and shopping. Thus, as the year 2015 comes to an end, Informate Mobile Insights has a look at changing trends in smartphone usage, particularly top ranking apps across the US in terms of popularity.

With 8 out of top 15 apps belonging to Google, the technology giant again dominated the list of top ranking apps for 2015. Facebook, Facebook Messenger and Instagram are the other popular apps featuring in the list. From the retails space, Amazon leads the way followed by Walmart.

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24+ year olds more engaged on Games in most markets

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The last few months has seen a major shift in the amount of time people spend on PCs and Smartphones. As mobile devices are getting more capable and ‘smarter’, many users are spending more time on Smartphones which is convenient to carry around. The significant rise seen in the adoption of Smartphones has also turned mobile gaming into a huge business. As per a recent report, the mobile gaming revenues worldwide touched the $30 billion mark in 2015 and this figure is estimated to grow even further in 2016.

While the mobile gaming space continue to break the revenue figures every year, in our this week’s InfoFlash, we decided to look if there is any age wise difference in the engagement levels on games in different markets. Our ODM data reveals that 24+ year olds spend highest time on playing games in most of the markets. 15-24 year olds are relatively more engaged in India and Philippines. No major difference is seen in the time spent figures amongst users from Brazil and Indonesia.

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Will Pinterest’s recent acquisitions strengthen its position among image apps?

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In a journey of six years since 2010, Pinterest has so far made seven acquisitions with two more confirmed in pipeline. The app gained attention of Smartphone users due to its unique concept of creating an image board where a user can pin his/her favourite web pages, items etc. through searching, collecting, sharing and storing. Pinterest is near to close a deal of acquiring two companies, namely, Pext, an app provider which converts text to meme and The Hunt, community powered shopping service. These acquisitions are expected to bolster connections between the users and products by improving search feature of the app.

In tune with this latest move from Pinterest, in this week’s Infoflash, we analyzed the popularity of Pinterest app amongst our ODM panelists from the US across different demographics. As per our findings, interestingly Reach of the app is relatively higher amongst users of age group 30 to 40 followed by younger age group of 15 to 24. Gender wise, the app is most popular among Females.

It would be interesting to see whether these new acquisitions increase the popularity of Pinterest app in the market or not.

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15-24 year olds least engaged on Facebook app in most markets!

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The latest feature rolled out by Facebook is a boon for users with slow internet connection. The new feature lets users comment on posts even when they are offline. This is definitely going to increase the stickiness of the app and users would be hooked onto this app more than ever. With new features coming in, this week we decided to check the usage of Facebook app among different age groups across markets.

Our on device measurement data reveals that 15-24 yr old smartphone users are the least engaged on Facebook app across markets except for Algeria. 25-34 yr old users in Malaysia spend 45 minutes per day on this app. Time spent on Facebook app is lowest in India and Indonesia.

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Number of ‘Google Drive’ Users on the Rise Across Markets

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Device storage capacity is one of the many features considered by users while buying a Smartphone. With the huge amount of content saved, the device storage gets filled to its capacity in flash of time. To have some storage space available, earlier we frequently copied files to a computer/laptop or saved it on an external drive. However, today these file transfer options have almost phased out as users prefer saving files on the cloud.

One of the most popular players in this cloud service space is Google Drive. With the newer avenues being available for file sharing & storage in today’s Smartphone world, we decided to look at penetration of Google Drive and how has it grown over a period of 10 months in various markets.

A comparison of our Jan and Oct 2015 ODM data reveals that the penetration for Google Drive has almost doubled in markets like Brazil & India. At the same time, in South Africa & other APAC markets like Malaysia, Philippines and Indonesia more than 50% rise in user base is observed when compared with Jan 2015.

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