Uber App observes higher traction in Mexico and India than the US

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In light of the recent developments, online cab aggregator apps seem to have experienced protests from various parts of the globe. The worst impacted of all being Uber app, that is currently operating across more than 60 countries worldwide. Reasons for the protests primarily range from taxi or public transport unions on account of losing business to safety concerns among consumers and commercial licensing issues. Despite the worldwide backlash, Uber continues to serve its customers and strives to explore new avenues by combining ride-sharing and goods delivery services in some markets.

In this week’s Infoflash edition we look at the current popularity of Uber app and its frequency of usage across various markets. As per our on-device data, Uber app gained highest reach in Mexico followed by India and the US. However, the popularity is yet to see double digit figures in any of these markets. On the other side, weekly sessions on the app recorded to be highest among Filipino smartphone users.

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Gender wise influence on the penetration of Shopping apps prominent in the US & Malaysia

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E-commerce has been around for a long time now and being PC bound, it was exposed to only a small section of the universe. However, with the significant growth seen in the penetration of Smartphones globally, almost every player in the e-commerce space today is app-ready. The feasibility of shopping on the go and discounts offered by these players make the overall shopping experience a delightful one for users. A recent study reveals a significant increase in sessions spent on Shopping apps, with women 32% more likely to make purchases through these apps as compared to their counterparts.

So do we see any gender influence in the popularity of Shopping apps globally? Our this week’s InfoFlash reveals that the gender difference in the Reach for Shopping apps is more prominent in the US and Malaysia. In India, the Reach is similar amongst both males & females.

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Will the new Yahoo Mail app stand up to the mail offerings from Google?

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The importance of having an access to emails on connected devices is a basic need. No surprises then that the major mail services are constantly adding new features and upgrades to offer convenient user experience to their subscribers. Be it a simple UI overhaul or multiple feature innovations on the app, the simple email has now evolved to a complete communication services, ever pushing boundaries.

On its 18th anniversary in Oct’15, a new version of Yahoo Mail app was launched by Yahoo. The latest version claims better design, comfort of accessing multiple inboxes of other mail accounts such as AOL mail, Outlook, Hotmail etc., and an easier sign-in process. Earlier this month, Google also introduced an automatic smart reply feature in its Inbox by Gmail app where suggestive possible responses will appear as per mailing content saving typing time of a user.

In tune with this context, in this week’s InfoFlash we compared the trended market presence of top email apps in the US for the year so far. As per our ODM data, Gmail app is the most popular with the Reach figures hovering at around 60%. Alternately the Reach numbers for Yahoo Mail app currently features much lower (less than 15%). Inbox by Gmail app is even lower in the charts with less than 10% of penetration.

Going forward, it would be interesting to see how the brands with their new offerings stack up against email offerings from Google.

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Females have higher reach on Facebook app as compared to website!

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Social networking giant, Facebook, is growing leaps and bounds by each passing day. It has more than 1.5 billion monthly users out of which majority of the users access it through their Smartphones. So this week we decided to check if there is any preference for accessing Facebook via app or website.

Our on device data reveals that Facebook app has a higher reach than its website. While the reach on app and website is similar among males, females on the other hand prefer app over site. Age wise, stark difference is seen among 55+ year olds.

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