A couple of weeks at the WWDC 2015, Apple unveiled the latest version of its operating system i.e. the iOS 9 which would be available on both iPhone and iPads soon. Along with this, we also saw the debut of Apple Music, launch of Apple Pay in UK, updates in Apple Maps etc. Plans of rolling out their latest handset model which is likely to be called either iPhone 6S or iPhone 7 are also on the way. With so much happening in the iOS space, this week we take a look at how are users in the US engaged on their iPhones.
Our ODM data reveals that iPhone users spend around half an hour per day on Social Networking apps. Surfing was the next most engaging activity with users spending 19 mins. per day. Surprisingly, engagement on Image apps is higher than Chat/VOIP apps.
Twitter, the second most popular social networking app after facebook in the US and many other markets recently announced launch of a new feature – ‘Video Autoplay’, for seamless video viewing. Now while you are on Twitter, you can play native videos, GIFs, Vines, sponsored videos on your timeline as against number of taps it used to take to play a video. Videos will appear larger and will autoplay on mute when you see them on your timeline. Clicking on the video will put it in full-screen mode and add sound too. You can still retweet, comment or like the video at any point. Twitter’s new ‘video autoplay’ feature is rolling out gradually first on iOS and the web, and later to Android.
Keeping in view the implications of this new feature on engagement with the application, we decided to glance at the present day engagement with this app in various markets. Our data reveals that, US boasts highest engagement with Twitter on Android platform whereas the wider user base comes from Indonesia where approximately one in every 4 Android users uses Twitter. Keeping watching this space we will have more on this topic soon.
Facebook recently launched its slim version in the form of Facebook Lite, focussing primarily on emerging markets where connectivity and data usage remain constant woes for smartphone users. Facebook Lite is aimed to consume lesser amount of data and run faster on slow network connections, thus providing enhanced user experience under limited conditions. This move by Facebook will strengthen their user base attracting SmartPhone users across rural and urban areas for whom the higher speed networks are expensive or with limited availability.
In this week’s edition of InfoFlash we try to understand usage levels for Facebook app in developed and emerging markets. Our ODM data shows that the engagement on Facebook is comparatively much subdued in markets like India and Indonesia as compared to their counterparts in Malaysia and Philippines. In the US, usage is as high as 2-3 times than that of India and Indonesia.
It would be interesting to see if Facebook Lite manages to rope in higher number of active users and also increase the stickiness with the app in future.
Informate has tracked and compiled mobile metering data across 14 countries. Our findings reveal that The reach of social networking apps was 90 percent or more across all countries measured with exception of the U.S. Higher usage was trending higher among users 25-54 years old than those 15-24. In every country with the exception of the US, usage of Social apps represents a third to over one half of the total time consumers spend on their mobile phones.
It won’t be an overstatement to say that Smartphones today have become an integral part of our daily lives. A few years back, no one would have imagined that booking a cab or chatting with anyone, anywhere in the world would be possible in one click at the real time. The yearly growth seen in the sales from app stores validates how addicted users are to their Smartphones globally.
This led us to track the activities on which users spend their time in our this week’s InfoFlash. A glance at the data amongst our panelists from the US, APAC & LATAM markets reveal that users in the US spend highest time on playing games & accessing Social networking apps while APAC & LATAM users are most engaged on Chat & VOIP apps.