The ever growing penetration of Smartphones has led many financial platforms to launch their own mobile apps. With the emergence of these apps, all our transactions today are possible in a few clicks. Having said that, concerns about security and safety of carrying out transactions still exists. Amidst all these concerns over privacy vs. the growing Smartphone and apps base, this week we evaluate the adoption and usage of Finance apps in the markets that we track.
Our on device measurement data reveals that the penetration of Finance apps is highest in the US followed by South Africa and Thailand. Engagement on these apps was highest in Thailand followed by Turkey and US. Banking apps form a major chunk of the overall Finance apps across markets.
Spotify, the most widely used music app in the US has already a lot to offer to its users. For 10 bucks a month, ‘Spotify Premium’ is already a great deal where it allows a user to listen to all kinds of music and download playlists and tracks on their Smartphone. Adding to that, Spotify is now expanding well beyond streaming music. At an event held in New York yesterday, Spotify announced plethora of new features like adding TV shows and original video content, podcasts & radio shows, new discovery tools, and an electronic jogging buddy to its mobile app.
This development made us look into our data to understand how the app is currently been used in the US. Our data reveals that the app has a relatively higher penetration and engagement amongst 15-35 year old and a comparison by gender shows that Males enjoy higher engagement level. It would be interesting to see if the newly introduced features increase the usage of the app in the near future. Till then keep watching this space.
The eight edition of the Indian Premier League which started last month is now a week away from the playoffs with the top 6 teams giving their best for a spot. With each match, the contest is getting more interesting which in turn has led to a higher interest towards the game. Our latest post reveals an increase in the sports app usage in week 4 & 5 which can be attributed to the keenly fought contests between the teams for sealing a spot in the playoffs. Our data also reveals that users across age groups are following the game via sports apps with the engagement being relatively higher amongst users aged
We expect the traffic on sports apps to go up further during the playoffs and final. Till then, keep following this space for more insights.
Chat apps are gaining immense popularity worldwide amongst smartphone users which has led the prominent players to enhance the user experience via additional useful features. An OTT chat app, Tango, recently launched an in-app commerce service called Tango Shop while Facebook Messenger added video calling function.
With such innovations and additional services offered around the category, we expected engagement to grow amongst users. However data from our ODM solution in the US reveals that even with these enhancements there has been no additional time spent on the category. In fact amongst our panel members, we see a slight decline in reach, the weekly engagement and even number of launches. Users now are spending 1.5 hours per week in comparison to 2 hours in April last year, marginal drop in the time spent figures.
Keep watching this space, we will have more on this topic soon.
In continuation to our ‘Battle of cities’ edition, this week we bring to you our latest post which highlights how users from respective states/cities accessed sports apps on match days. A first glance at the data reveals that engagement on sports apps was relatively higher for the matches played during the weekend. It is also seen that users have been keenly following the matches on smartphones irrespective of how their team performed on the cricket ground. For instance, Kings XI Punjab who is placed at the bottom of the table, still had its followers from the state following their match via sports apps on match days. Similarly, the fluctuating position of Mumbai Indians on the IPL points table has had no impact on the sports app usage in the region.
This shows how addicted fans in India are to cricket and that the actual performance on the field doesn’t really matter when it comes to following their teams.
We will be back with more insights, till then keep following this space.
It is no news that worldwide, smartphone penetration is on a rise since the last few years. As the smartphone usage has increased, there has been a subsequent surge in the data consumed as well. One of the biggest drivers that have led to higher data traffic on smart devices are Video apps. In our this week’s InfoFlash, we decided to look at how Video apps contribute to the data traffic on Smartphones across countries. A first glance reveals that the data consumption via Video apps is highest in Mexico and US while South Africa and India have the lowest figures for the category.