A couple of days back, Facebook Messenger rolled out its Video calling facility. This feature marks Facebook’s entry to the world of video chat, which is gaining popularity day by day. With this move, Facebook Messenger is competing with Google’s Hangouts and Microsoft’s Skype which have been ruling this space for a long time. How much of an impact this new feature will have on the usage of Facebook messenger only time can tell. Till then, let us look at the penetration figures of the app for the last one year and who are the users of this app.
Our on device measurement data reveals that the reach of Facebook Messenger has doubled in the last year. From 25% in April 2014, it has a reach of 48% in March ’15. Proportion of female users is higher than males. Age group wise, around 50% of the users are more than 35 years old.
In our first post, we revealed how IPL 8 has got off to a good start on Smartphones. A look at our latest data reveals that the penetration and engagement on sports apps has remained steady since the start of the tournament. A comparison of the usage figures for first two weeks show that IPL 8 is ahead of IPL 7 as far as mobile viewership is concerned. Users are more engaged on sports apps during the weekends which can be attributed to the double headers played on Saturday & Sunday. Searching for terms around IPL 8 is also prominent with ‘IPL Fantasy’, ‘Live streaming’ & ‘IPL tickets’ being the most searched terms on Google.
We expect the usage of sports apps to increase as we go ahead in the tournament. Keep watching this space for more insights.
Android Smartphone users very soon will be able to take advantage of Google Chrome’s new push notification feature for a number of websites such as Facebook, eBay etc. With this new feature, users can opt to allow specific websites to send them push notifications, just like an installed app, making websites more competitive with Smartphone apps. Another new feature Google Chrome is offering to Android users is the ability to add regularly visited sites to your phone’s home screen. This way one can easily go to their favorite sites with a single tap without a need to manually type in the website address anymore.
That led us with the thought of gazing at current usage of browser apps in this week’s InfoFlash. Our data reveals that except for Indonesia in other markets the engagement on Google Chrome is higher than the Native Browser. With 7.6 hours/month, users from the US posted highest time spent on Google Chrome. It will be interesting to watch, the impact of these new features introduced by Google Chrome on total browsing time across markets. We shall cover this in our future InfoFlash edition few months from now.
Within its first two weeks, IPL 8 has already witnessed some evenly fought contests on the cricket field. With a few last over finishes and a super over, the teams have given their best to be on the victorious side. Such enthralling contests have so far ensured that the fans are entertained and glued to the event.
Our last post had revealed how the usage of sports apps increased after the start of the tournament. Today, we present to you our ‘Battle of cities’ edition which will highlight how users from the respective cities accessed sports apps on match days. A first glance at the figures for the first 6 matches confirms that the contest between the cities was not only restricted to the cricket field but was evident on smart devices as well. We will be back with more insights, till then keep following this space.
Informate has tracked and compiled mobile metering data across 12 countries. Our findings reveal that Amazon dominates shopping apps among smartphone users in the US, while Flipkart establishes a similar stronghold in India. Shopping apps have the highest penetration in the U.S. at 60 percent followed by India at 46 percent. The other 10 countries measured, by comparison, only had a median reach of about 18 percent.
India’s biggest cricketing festival – ‘Indian Premier League’ kicked off its latest edition on 8th April. After a gap of 9 days post CWC’15 final, the cricket fever is back and considering the big appetite that Indians have for the game, there shouldn’t be any doubts of cricket overdose. So how has IPL 8 started on smartphones? Are users following the game on their smart devices?
A first glance at our data reveals that the usage of sports apps increased by close to 2.5x times post the commencement of the tournament. Furthermore, a comparison of the first week usage figures of CWC’15 & IPL 8 show no major difference. While ‘Cricbuzz Cricket Scores & News’ was the most accessed cricket related app, the official site for IPL – ‘iplT20’ was the most visited site. Considering the short duration of matches played in the IPL, these indeed are very encouraging figures and validates how the game has gone digital.
As per various online reports, now mobile accounts for as much as 1/3rd of all global e-commerce transactions. With m-commerce expected to take over e-commerce in the coming years, brands and merchants now are leveraging on discounts/coupons big time. This enables them to not only rope in new consumers but also help retain existing users.
In our weekly dose of InfoFlash, we decided to look at the usage of Mobile Coupons category amongst our panelists across various geographies. US emerges to be most evolved out of all in terms of penetration, while Thailand and US enjoy highest engagement. It would be interesting to see how this genre advances in the days to come.
Globally, use of social media has exploded big way in the last decade and there is no slowing down in the way how it has become an integral part of our daily lives. The addiction of ‘sharing’ and ‘posting’ everything via social media tools has resulted in a tremendous growth of social media industry. Today, not only websites, but apps have also emerged as one of the major mediums through which users are socially active.
In our this week’s InfoFlash, we decided to look at the penetration of different social media apps by age amongst our panelists from the US. Our data reveals that Facebook, in spite of being the oldest player of the lot, still rules the social media usage in the region. Facebook Messenger, Instagram, Snapchat and Kik Messenger enjoy a relatively higher Reach amongst youth while Google + is most popular amongst 35+ year olds.
The just concluded ICC Cricket World Cup’15 has been termed a huge success and one of the most followed cricket events in the history of the game. The tournament shattered all the records in terms of TV viewership & advertising. Besides TV, which still remains the main medium for following the game, all the CWC’15 matches were closely followed on smartphones as well.
The buzz for CWC’15 was created even before the event started [thanks to the India vs. Pakistan match] and peaked as the tournament reached the knockout stage. The engagement figures for sports apps during the semi finals turned out to be 1.5x times higher than the quarter finals.
Not only the India matches but even for non India matches, the numbers were quite encouraging. What comes as a surprise is the fact that majority of the India matches were played during holidays and yet the time spent on sports apps was one of the highest during those days.
The above insights clearly indicate that with growing smartphone penetration and superior mobile connectivity, sports apps are effectively used by users to keep themselves updated with the match happenings. Though TV still remains the main medium and will continue to break the viewership records, marketers can’t afford to miss the fact that ‘sports apps’ are gaining its foothold when it comes to the marquee cricket events.
With IPL 8 just a few days away, the big question that arises is what impact will the success of CWC’15 have on the biggest cricketing festival of India – IPL? Looking at the increase seen in the penetration of sports apps during the last 4 editions of IPL and considering the rapid growth in the traction on sports apps, we expect the usage of sports apps to further go up once IPL 8 begins. The chart below clearly sums up the rise seen in the Reach for sports apps during the past 5 major cricketing events.
The industry estimates suggest that IPL 8 has already beaten CWC’15 on television ad rates and we expect that the sports app traffic on smartphones is not going to be lower than any of the previous IPL or CWC’15. Though the IPL matches are played during our prime time, we have seen that users still access sports apps during the match. The reach of these apps could therefore exceed 30% this IPL, which can be considered as a respectable number. The marketers definitely can’t afford to ignore this and will have to keep aside a share of their marketing spends for mobile!
The just concluded Cricket World Cup was a huge success and has been termed as one of the most popular sporting event globally. The tournament reaped in mind boggling numbers in terms of crowd attendance, advertising, TV viewership etc. Smartphones were no exception as users followed each and every match through sports apps which made CWC’15 one of the most followed cricket event on smart devices in recent times.
Our latest data reveals that the engagement on sports apps during the semi-finals increased by more than1.5x as compared to quarter finals with ‘India vs. Australia’ match turning out to be the most engaging match of the mega event. However, time spent on sports apps saw a drastic drop during the final which can be mainly attributed to the Indian cricket team’s exit after semi final.
With IPL 8 just a few days away, we expect the sports app usage to go up further. We will be back with our insights. Keep watching this space!