‘India vs. South Africa’ was as big as ‘India vs. Pakistan’ on smartphones

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It is no surprise that Indians consider cricket as their religion and World Cup the biggest festival. And when it comes to an India vs. Pakistan match, the buzz just gets bigger. The match played on 15th February was supposedly the most watched match in the history of cricket. But then how big was the India vs. South Africa match?

A glance at our data reveals that the reach for sports apps on smartphones during the India vs. South Africa match was as high as the reach seen during the India vs. Pakistan match day.

To get more details on our mobile insights, write to answers@informatemi.com

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Mobile Payments, next big thing in digital payment platform?

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We all have been hearing about success stories of ‘Apple Pay’ which has given visibility to mobile payments technology. Last week, Samsung, world’s biggest Smartphone maker, bought LoopPay, signaling its intention to launch a Smartphone payments app. Google has recently partnered with AT&T, T-Mobile and Verizon and they will all preload Google’s app on certain mobile handsets. They’ve also decided to let Google take control of Softcard, mobile payment alliance to expand Google Wallet services to more points of sale with retailers. Google wishes to grow its position in the wider world of mobile-based transactions to compete with the likes of PayPal.

With all biggies entering this segment, we at Informate, wanted to understand the reach of ‘Mobile Payment’ genre on Android platform and how has it grown in last one year. In the US, it has grown by 29 % and India shows promising 84% year on year growth. In India usage is skewed towards male users whereas in the US, no gender skew is observed. Among other APAC countries, Malaysia and Thailand show encouraging growth rate ensuring ‘Mobile Payment’ is here to stay.

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Smartphone users from US most active on mobile gaming!

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Candy Crush Saga maker – King recently bought Seattle based game studio Z2Live in a deal that could be worth $150 million. This deal in turn gives King its first US studio. With major mobile game publishers clocking millions of revenues during last year and major players pumping in big bucks, we decided to have look at the gaming behaviour of our Android smartphone users across various markets in this week’s edition of InfoFlash.

Our data reveals that users in the US spend maximum time on playing games, closely followed by users from South East Asian countries. Not only in terms of engagement, but users from the US also play the highest number of games per month. Adoption of mobile gaming yet to pick up in Latin American markets.

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Sports app usage skyrockets on India vs. Pakistan match day

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Cricket’s most awaited event – ICC Cricket World Cup’2015 began with much frenzy on 14th February. The tournament, is expected to be the season of firsts when it comes to viewership trends and number of advertisers.

So what is the impact going to be on smartphone usage? Are we going to see higher engagement on cricket related apps? Will these apps have higher downloads? Will their usage differ across the day? To answer these questions, Informate Mobile Intelligence is tracking the world cup fever in India and will be providing specific reports on the mega event.

A first glance at our CWC’15 report reveals that the usage of cricket related apps increased significantly on the India vs. Pakistan match day. Cricbuzz was the most accessed and downloaded app while the official ICC CWC 2015 app lagged behind on both aspects.

To get more details on our mobile insights during Cricket World Cup’15, write to answers@informatemi.com


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Tablet users spend higher time on Video apps

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As per a recent report, the number of viewers watching video via their Tablets and Smartphones increased by 200% as compared to last year. With LINE launching its YouTube-like video service in some regions, the demand for video based services and viewership is only expected to go up further. Hence, in our this week’s newsletter, we decided to look if there is any difference in the usage of Video apps amongst our Android Smartphone and Tablet panelists from the US.

Our data reveals that Tablet users spend 20.4 hours per month on Video apps which is 60% higher than the time spent by Smartphone users. Majority of the time spent is during night with YouTube & Netflix being the most engaging apps.

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Cellular Data Usage highest among T-Mobile users

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Mobile carriers in the US are trying their best to keep competition at bay. From announcing promotional plans on Twitter to incentivising customers to switch to own network, these carriers are going great lengths to beat others in terms of number of subscribers. Last December, Sprint started a campaign on Twitter which read “Say goodbye to your costly Verizon or AT&T rate plan at the #CutYourBill Event”. Couple of weeks back T-Mobile started offering best pricing on every device sold for those who paid their T-Mobile bills on time. A day after this, Sprint targeted T-mobile customers by offering them incentives for trading their T-Mobile numbers for Sprints service. While their advertising strategies differ, in our this week’s newsletter, we look at how different or similar is the smartphone usage of subscribers of these operators in US.

Our data reveals that engagement on the device is almost similar across operators. Number of call made per month as well as the time spent on them is highest among T-Mobile users. Even usage of cellular data is highest among T-Mobile users while AT&T subscribers send and receive the most number of SMSs.

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