The past few years have seen SmartPhones emerge as the primary device for accessing internet on-the-move. With such prominent use, it has been predicted that by 2018, more than 50% of the users will be using SmartPhones for all their online activities. Hence, in our this week’s InfoFlash, we decided to look at how engaged our Android panelists from US were on online activities in 2014. While the trend shows a rise in the total engagement, there is not much difference in the time spent across gender. Users aged between 15-35 years spend higher time being online.