Consumers search usage increased twofold on Smartphones during Thanksgiving week; with the average number of searches surging to 4 per day as against a monthly average of 2 per day. Shopping and deals constituted bulk of searches during this period.
While American consumers are gravitating to the use of mobile shopping apps, consumers in India are closing the gap quickly. This trend is echoing in many other parts of the world. Mobile apps are becoming more and more of the ‘go-to’ mobile service for content, services and commerce around the world.
Its been exactly 22 years now since the first SMS (Short Message Service) was sent back in December 1992. At one point SMS took the entire globe by storm and became the most popular way of communicating. However now with proliferation of SmartPhones, users have plethora of means to communicate with each other. This week, we compare the traditional (calls & SMS) means of communication with Instant Messaging across various markets.
Users in South Asia seem to be completely hooked on to Chat / Instant Messaging apps. Whereas consumers in US are more traditional – they spend 2x and 4x time on calls and SMSes respectively as compared to an average user in South Asia.
Just a few newsletters ago, we had reported how Dropbox is the leader in the cloud storage space. Meanwhile, competition apps like Google Drive and SkyDrive relentlessly cut prices in an attempt to gain market. Though Dropbox eventually gave in and slashed prices in August, Google Drive has been rapidly gaining share pushing Dropbox to the no. 2 position among Android devices.