Inbox by Gmail – Will It be As Popular?

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

The last few days saw Google launching two new apps – ‘Google Fit’ – its answer to Apple’s health app and ‘Inbox by Gmail’ – its new standalone email app. With features like snooze, reminders and bundles [which puts together reminders, emails etc], Google has definitely tried to reinvent and ensure that they don’t have another Gmail app.

Whether Inbox will make inroads on the SmartPhones globally, only time will tell. Till then, let’s look at how ‘Gmail app’ is used by our ODM panelists across markets in this week’s newsletter.

Our data reveals that Gmail app is more popular in the US and India. While users from US spend around 3 hrs per month on the app, engagement in the other countries is very low.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

7 out of 10 use Smartphone camera!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Clicking pictures from phones is one traditional activity which is getting better every passing day. From VGA to the high megapixel ones that we have today, cameras have certainly evolved in a big way.

Recent reports suggest that we will soon have an app that will solve equations through device camera. Besides, users today also are being offered options to make their photography experience more enriching where in the cameras can be transformed into a 3D camera.

With so much hullabaloo happening, we decided to look at how our Android panelists from US use their Smartphone cameras in this week’s newsletter. Our data reveals that 7 out of 10 users access the camera and on an average click 25 images per month.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Users from US more active on Instagram as compared to India!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Photo sharing wasn’t as much fun as it is now thanks to Instagram. The app which was launched four years back just for photo sharing has come a long way to become a major player in the social networking space. In fact so much is its popularity that a recent research reveals that teens now prefer using Instagram over Facebook and Twitter. The app penetration in the last four years hasn’t shown any sign of slowing down and it looks like it will continue to lead the photo sharing space for a long time to come. On its 4th birthday, we decided to have our weekly newsletter on Instagram and check its usage in US and India.

Data from our on device meter reveals that Reach for Instagram app is around 3X higher in US than that in India while engagement is 2X higher. Americans are seen to be more active on the app post ‘Late Afternoon’.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Strategy, Puzzle and Arcade games most engaging!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

As per a recent study, games contribute to 85% of the top 700 grossing apps worldwide. With a significant proportion of revenue on SmartPhones being generated from the gaming sector, it is evident that there will be many new addicting games in future that will give the gamers a good amount of options to hold on to. With developers terming the current SmartPhone ecosystem as ‘a gaming world’, we decided to look at the engagement levels on games posted by our Android ODM panelists from the US in this week’s newsletter.

Our data reveals that users spend highest time on playing Strategy, Puzzle and Arcade games. While women are the most engaged, it is also seen that the time spent on games witness a rise with an increase in age.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Millennials spend 21% of their day on Smartphones!

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

We have seen them scrolling the screen with their finger tips, engrossed in long conversations and glued to their phones the whole day. To say that Millennials are in love with their Smartphones will be an understatement. A recent report says that 90% of the Millennials always have their phones by their side with Camera being the most ‘loved’ feature. With Smartphones being the first thing that they reach for every morning, we decide to look at how exactly they use their device in our this week’s newsletter.

Our ODM data amongst the 15-34 year old Android panelists from the US reveals that Millennials spend 5 hours per day on their phones and consume 20GB of data per month. Facebook is the most engaging app while Candy Crush Saga is the most played game.

facebooktwittergoogle_plusredditpinterestlinkedinmailby feather