While Adoption of Facebook Messenger is growing, Facebook App shows decline!

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A couple of months back, Facebook decided to disable the messaging service from its mobile app and eventually left the users with the only option of installing Facebook Messenger app. While this move was widely criticised, users had to forcefully install Facebook messenger to chat with their friends. As a result, the penetration for Facebook Messenger app increased and it is now ranked as the world’s 2nd most popular messaging app behind WhatsApp [as per the report published by GlobalWebIndex].

So did this move affect the popularity of its mobile app? A look at our ODM data amongst Android panelists from US reveals that while adoption of Facebook Messenger app is indeed on a rise, the Reach of Facebook app dropped over the last few months – from 74% in May ‘14 to 64% in August ‘14.

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TABLETS for leisure, SMARTPHONES for being social!

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With smart devices available in various sizes, the lines seem to be blurred when it comes to defining their boundaries. While Tablets are positioned as devices that provide rich multimedia experience, SmartPhones are positioned more as an all-inclusive device providing users connectivity and entertainment on the go. Our data from the Android On-Device-Meter endorses this as well!

Though SmartPhones and Tablets have a number of overlapping functionalities, there is a difference when it comes to usage of both devices. While user engagement on leisure activities like Gaming, Videos & TV followed by Blogging and eBooks is higher across Tablets; SmartPhones are used heavily to connect with others via Social Networking, Chat apps, Image and Messaging etc.

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4 out of 10 iPhone users access a mobile payment app!

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With the launch of two larger iPhones, an Apple watch and a mobile payment solution, Apple must have undoubtedly lived one of their biggest days on Tuesday. With the industry experts busy in reviewing and analyzing the new entrants, many reports have declared ‘Apple Pay’ – the mobile payment solution to be the clear winner. With Apple adopting NFC for its new app, it is expected to ignite users interest towards mobile payments in the next few months.

A few weeks back we had shared our findings on the rise in the adoption of mobile payment apps amongst Android users [http://bit.ly/X08Gc4]. With the launch of Apple Pay, we may see a similar trend amongst iOS users in future. Till then let’s have a look at the category usage amongst our iOS panelists in this week’s newsletter.

Our data reveals that 4 out of 10 iPhone users access a mobile payment app with Males and 35+ year olds being the most prominent users. PassBook, myAT&T and PayPal are the most popular apps used.

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Earning/redeeming coupons more popular amongst Smartphone users!

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As per a recent report, redeeming eCoupons is expected to double in the next three years with Smartphones/Tablets anticipated to be the largest contributors. These apps not only help users in finding good deals on the go, but also provide a mean for earning more coupons. Though the category had a slow start in gaining its foothold, it has picked up pace and is making its presence felt in the ecommerce industry. With these apps now poised to take off thanks to the growing adoption of Smartphones and tablets, we decide to look at its usage on both the devices in our this week’s newsletter.

Our ODM data reveals that every 1 of out 2 Smartphone users accesses Mobile coupon apps on his/her device. While the category Reach is higher on Smartphones, Tablet users spend more time on these apps. Penetration for the genre is more or less similar throughout the day on both the devices.

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