International Smartphone Mobility Report – Mar. ’15

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Informate has tracked and compiled mobile metering data across 14 countries. Our findings reveal that The reach of social networking apps was 90 percent or more across all countries measured with exception of the U.S. Higher usage was trending higher among users 25-54 years old than those 15-24. In every country with the exception of the US, usage of Social apps represents a third to over one half of the total time consumers spend on their mobile phones.

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Usage-of-Social-Networking-apps

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International Smartphone Mobility Report – Feb. ’15

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Informate has tracked and compiled mobile metering data across 12 countries. Our findings reveal that Amazon dominates shopping apps among smartphone users in the US, while Flipkart establishes a similar stronghold in India. Shopping apps have the highest penetration in the U.S. at 60 percent followed by India at 46 percent. The other 10 countries measured, by comparison, only had a median reach of about 18 percent.

To download the complete report click here

Penetration of Shopping Apps

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International Smartphone Mobility Report – Jan. ’15

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Informate has tracked and compiled mobile metering data across 12 countries. Our findings reveal that US smartphone users makes or answers 6 phone calls per day, sends and receives 32 texts and spend 14 mins. on Chat/VOIP apps per day. . In stark contrast, the report found that smartphone users in nine of the 12 countries measured, spent the bulk of their time on chat/VOIP and the least amount texting.

To download the complete report click here

jan15report

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