The eight edition of the Indian Premier League which started last month is now a week away from the playoffs with the top 6 teams giving their best for a spot. With each match, the contest is getting more interesting which in turn has led to a higher interest towards the game. Our latest post reveals an increase in the sports app usage in week 4 & 5 which can be attributed to the keenly fought contests between the teams for sealing a spot in the playoffs. Our data also reveals that users across age groups are following the game via sports apps with the engagement being relatively higher amongst users aged
We expect the traffic on sports apps to go up further during the playoffs and final. Till then, keep following this space for more insights.
In continuation to our ‘Battle of cities’ edition, this week we bring to you our latest post which highlights how users from respective states/cities accessed sports apps on match days. A first glance at the data reveals that engagement on sports apps was relatively higher for the matches played during the weekend. It is also seen that users have been keenly following the matches on smartphones irrespective of how their team performed on the cricket ground. For instance, Kings XI Punjab who is placed at the bottom of the table, still had its followers from the state following their match via sports apps on match days. Similarly, the fluctuating position of Mumbai Indians on the IPL points table has had no impact on the sports app usage in the region.
This shows how addicted fans in India are to cricket and that the actual performance on the field doesn’t really matter when it comes to following their teams.
We will be back with more insights, till then keep following this space.
In our first post, we revealed how IPL 8 has got off to a good start on Smartphones. A look at our latest data reveals that the penetration and engagement on sports apps has remained steady since the start of the tournament. A comparison of the usage figures for first two weeks show that IPL 8 is ahead of IPL 7 as far as mobile viewership is concerned. Users are more engaged on sports apps during the weekends which can be attributed to the double headers played on Saturday & Sunday. Searching for terms around IPL 8 is also prominent with ‘IPL Fantasy’, ‘Live streaming’ & ‘IPL tickets’ being the most searched terms on Google.
We expect the usage of sports apps to increase as we go ahead in the tournament. Keep watching this space for more insights.
Within its first two weeks, IPL 8 has already witnessed some evenly fought contests on the cricket field. With a few last over finishes and a super over, the teams have given their best to be on the victorious side. Such enthralling contests have so far ensured that the fans are entertained and glued to the event.
Our last post had revealed how the usage of sports apps increased after the start of the tournament. Today, we present to you our ‘Battle of cities’ edition which will highlight how users from the respective cities accessed sports apps on match days. A first glance at the figures for the first 6 matches confirms that the contest between the cities was not only restricted to the cricket field but was evident on smart devices as well. We will be back with more insights, till then keep following this space.
India’s biggest cricketing festival – ‘Indian Premier League’ kicked off its latest edition on 8th April. After a gap of 9 days post CWC’15 final, the cricket fever is back and considering the big appetite that Indians have for the game, there shouldn’t be any doubts of cricket overdose. So how has IPL 8 started on smartphones? Are users following the game on their smart devices?
A first glance at our data reveals that the usage of sports apps increased by close to 2.5x times post the commencement of the tournament. Furthermore, a comparison of the first week usage figures of CWC’15 & IPL 8 show no major difference. While ‘Cricbuzz Cricket Scores & News’ was the most accessed cricket related app, the official site for IPL – ‘iplT20’ was the most visited site. Considering the short duration of matches played in the IPL, these indeed are very encouraging figures and validates how the game has gone digital.