15-24 year olds least engaged on Facebook app in most markets!

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The latest feature rolled out by Facebook is a boon for users with slow internet connection. The new feature lets users comment on posts even when they are offline. This is definitely going to increase the stickiness of the app and users would be hooked onto this app more than ever. With new features coming in, this week we decided to check the usage of Facebook app among different age groups across markets.

Our on device measurement data reveals that 15-24 yr old smartphone users are the least engaged on Facebook app across markets except for Algeria. 25-34 yr old users in Malaysia spend 45 minutes per day on this app. Time spent on Facebook app is lowest in India and Indonesia.

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Will the new Yahoo Mail app stand up to the mail offerings from Google?

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The importance of having an access to emails on connected devices is a basic need. No surprises then that the major mail services are constantly adding new features and upgrades to offer convenient user experience to their subscribers. Be it a simple UI overhaul or multiple feature innovations on the app, the simple email has now evolved to a complete communication services, ever pushing boundaries.

On its 18th anniversary in Oct’15, a new version of Yahoo Mail app was launched by Yahoo. The latest version claims better design, comfort of accessing multiple inboxes of other mail accounts such as AOL mail, Outlook, Hotmail etc., and an easier sign-in process. Earlier this month, Google also introduced an automatic smart reply feature in its Inbox by Gmail app where suggestive possible responses will appear as per mailing content saving typing time of a user.

In tune with this context, in this week’s InfoFlash we compared the trended market presence of top email apps in the US for the year so far. As per our ODM data, Gmail app is the most popular with the Reach figures hovering at around 60%. Alternately the Reach numbers for Yahoo Mail app currently features much lower (less than 15%). Inbox by Gmail app is even lower in the charts with less than 10% of penetration.

Going forward, it would be interesting to see how the brands with their new offerings stack up against email offerings from Google.

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