OVERINDEXING FOR CERTAIN DEMOGRAPHICS

What is your TG most active on? Unveil the smartphone usage variations among your target groups, learn which apps or segments of apps your TG is most interested and are spending their time on.







Top publishers by age group segments

View the dominant publishers dissected into demographic segments. Explore the quantitative data on audience engagement garnered both in terms of activity and time spent.



DAYPART USAGE OF SOCIAL NETWORKING SITES

At what time during the day the users are most engaged with an app. Target your customers with analytical data on when the purchasing probability, the highest. 


Understand who is advertising and on which app on mobile: Which are the brands advertising on mobile and which ad network or publishers are they using to ensure maximum ROI for their Ads.
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Your share of voice vs. competition: Track your competitors in terms of mobile advertising platform used, strategies adopted, campaign management methods and ad networks used.
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